What should a therapist’s website include?
By Tom Hobbs · TBH Digital · 3 November 2026
A massage or wellbeing website needs to help someone understand the business and decide what to do next. A relaxing appearance can support that experience, but visitors also need clear treatment information and a straightforward way to enquire or book.
My work on Aura Therapies involved WordPress design, organising treatment content and presenting information alongside Fresha booking links. These are useful starting points when planning a similar service-business website.
Explain the business in plain language
Make it clear what type of business you run, where you work and who your services are for. Visitors should not have to interpret an abstract slogan to find out whether they are in the right place.
Use the terms your clients recognise, then explain unfamiliar treatment names. The service provider should review treatment descriptions and any claims before publication.
Give each treatment useful information
Explain what the appointment involves, its duration, the price and how to book. Where the business provides suitability information or preparation instructions, make those easy to find.
Avoid presenting treatment descriptions as guaranteed results. A website designer can help organise and clarify the information, while the practitioner remains responsible for checking its professional accuracy.
Build confidence with relevant evidence
Include a clear introduction to the practitioner, the experience and qualifications they choose to share, and suitable photographs of the business. Use genuine reviews only where you have the right to publish them.
Practical information can also build confidence: location, access details, opening hours and what a first visit involves. Only publish details that are accurate and relevant to the business.
Make the booking route obvious
Use clear actions such as “View available appointments” or “Ask about a treatment”. If bookings happen through Fresha or another service, explain that the button takes visitors to the external booking system.
Keep a useful contact option for people who have a question before choosing an appointment. A booking link and an enquiry route can serve different needs.
Check the whole journey on a phone
Read a treatment page, find its price and follow the booking route on a small screen. Check text size, button spacing and whether menus or banners get in the way.
Use appropriately sized images and keep the important information easy to scan. A calm page can still be frustrating if visitors need to search for the next step.
Plan the content before the build
Gather your treatment descriptions, prices, approved images, practitioner information and booking details before agreeing the website scope. Decide who will update offers, opening hours and prices after launch.
Explore my WordPress website service and current packages. If you already have a website, a free five-point review can help identify the next improvement.